1. The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the “GDPR”) is Saply s.r.o., with its registered office at [Registered Office] (hereinafter referred to as the “Controller”).
2. The Controller’s contact details are:
   Address: Košinova 18, 612 00 Brno – Královo Pole
   Email: info@saply.cz
   Phone: +420 730 674 099
3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
4. The Controller has not appointed a Data Protection Officer.

1. The legal basis for the processing of personal data is

• the performance of a contract between you and the Controller pursuant to Article 6(1)(b) of the GDPR,
• the legitimate interest of the Controller in providing direct marketing (in particular the sending of commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,
• the legitimate interest of the Controller consisting in communication with a potential customer/website visitor after submitting a contact form,
• your consent to the processing of personal data for the purposes of direct marketing (in particular the sending of commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, in cases where no order for goods or services has been placed.

2. The purpose of the processing of personal data is

• the processing of your order and the exercise of rights and obligations arising from the contractual relationship between you and the Controller; when placing an order, personal data necessary for the successful processing of the order (name, address, contact details) are required. The provision of personal data is a necessary requirement for entering into and performing the contract; without the provision of personal data, it is not possible to conclude or perform the contract by the Controller,
• the sending of commercial communications and the performance of other marketing activities,
• statistical and analytical processing of website traffic.

3. The Controller carries out automated individual decision-making within the meaning of Article 22 of the GDPR. You have provided your explicit consent to such processing.

1. The recipients of personal data are persons

• involved in the delivery of goods / services / processing of payments under a contract,
• providing services related to the operation of the e-shop and other services connected with the operation of the e-shop,
• providing marketing services.

2. The Controller intends to transfer personal data to countries outside the EU or to an international organization. The recipients of personal data in third countries are providers of mailing services and/or cloud services.

3. In addition to the personal data already mentioned, the above consent of the buyer also applies to data generated during browsing of the website interface, generated using the Google Analytics analytical tool with extended code for storing remarketing data. We store such remarketing data for a period of 14 months. Using these online tools, we do not collect your personal data such as name, address, email address, or phone number. You can remove records used for remarketing targeting by deleting cookies in your web browser.

1. The Controller declares that it has adopted all appropriate technical and organizational measures to ensure the security of personal data.

2. The Controller has adopted technical measures to secure data storage and storage of personal data in paper form, in particular the security of physical documents, technical protection of data storage systems, encryption, antivirus software, backups, and other measures.

3. The Controller declares that only persons authorized by it have access to personal data.